Make the offer easy to understand
Agree the discount, minimum spend, exclusions and whether other benefits can apply. Put the same promise in your email, adverts, landing page and customer service brief.
Your campaign answers stay in this browser.
Shopify Black Friday campaign preflight
Stress-test the campaign before customers do.
Turn your real campaign decisions into basket tests, launch actions and a brief your team can use. No store login or sensitive commercial data required.
5 minute checkNo store loginPrintable action plan
Campaign decision pack
Preflight status
0Blockers
0Checks
0Confirmed
01
Decisions and risks
Ordered by what could most damage the customer journey.
Things confirmed
02
Basket tests to run
Use these in a fresh browser session before traffic starts. Examples assume eligible items and one offer; delivery, tax changes and other discounts are excluded. These are tests to run, not checks performed on your store.
03
Launch runbook
A practical sequence, anchored to your start date. If a preparation date has passed, complete that task next.
Save and follow up
Keep the decision pack
Print the pack now, or save it as a PDF to share with your team. You can also opt in to practical retail tools and campaign guidance from VS Labs.
Shopify Black Friday preparation
What to check before your campaign goes live
Test the edges of the promotion
Try baskets below, at and above the qualifying spend. Add an excluded product, try a second code and remove a qualifying item. Check what the customer actually sees before payment.
Give the launch a clear owner
Align the start and finish across channels. Check the full journey on mobile and record who can pause the offer, stop traffic and help customers if something goes wrong.
Does this tool audit my Shopify store?
No. It creates a plan from your answers and highlights decisions to check. It does not connect to your store or verify your discount settings, links, tracking or checkout.
Do I need to share customer or stock data?
No. You only need your planned offer, timings and preparation decisions. Customer records, stock levels, costs and store access are not needed.
What should I do with the result?
Share the action plan with whoever owns ecommerce, marketing and customer support. Resolve the open decisions, run the suggested basket tests and agree who signs off launch.