R&D

In-store tech
April 14, 2026

Generating in-store creative from Shopify data

Online stores update instantly, but in-store creative still takes time. With our latest Shopify app, we’re generating shop floor content directly from product data.

Experiments In-store tech
May 07, 2026

Magic Mirror POC

In-store tech
April 27, 2026

Keeping shelf pricing in sync

How we've evolved a dynamic pricing POC from interesting hack, to bringing real value to retailers at scale.

Experiments
April 14, 2026

Scaling the specialist, not the inbox: VS Labcast

AI-driven output is creating input overload for retail and agency teams. Find out how we're converting information into contextual, conversational audio, helping specialists stay informed, reduce screen time, and reclaim dead time.

Experiments
April 13, 2026

From UX to AX: Preparing eCommerce for AI shoppers

eCommerce development has aggressively focused on user experience for the last two decades, but with the rise of LLMs, there's a new variable to consider - agent experience.