VS Labs Retail Experiences
Interactive retail for launches, pop-ups and events. We bring the kit, setup and expertise so customers can try, discover and personalise your products.
Your products. Your moment. We bring the experience.
More than a pop-up
The best retail experiences do more than display products. They create a moment around them. We combine interactive technology, commerce expertise and practical on-site delivery to bring your products to life wherever your customers are.
Three ways to bring products to life
Choose an experience or combine all three. Each is configured around your products, your brand and the moment you want to create.
01 / Try
Give your collection a new way to be seen. Create a virtual try-on and product exploration experience suited to your range.
Ideal for Fashion, beauty and accessories launches, subject to product suitability.
02 / Discover
Put a product down. Open up its story. A physical interaction brings relevant content to the screen beside it.
Ideal for Product launches, compact pop-ups and collections with a story to tell.
03 / Personalise
Turn complex choices into something clear, visual and personal. A guided product builder powered by Blueprint.
Ideal for Furniture, jewellery, personalised apparel and complex B2B orders.
Be where your customers are
Make a temporary space feel like a destination.
Give a new collection an opening people remember.
Create a reason to come in, explore and stay.
Bring discovery and personalisation to the crowd.
Let visitors experience the product for themselves.
Make the product story personal and shareable.
A store for the occasion
From a stadium concourse to a fan zone, hospitality suite or major event, turn a temporary space into an engaging retail destination. Give people a reason to browse, interact, personalise and buy, even when the store only exists for a day.
Let’s plan your moment
From interaction to action
Every activation can be shaped around the next step that matters to you. Help someone discover a collection, build a personalised item or start a conversation that continues after the event.
Save a configuration. Scan a QR code. Speak to an adviser. Capture an enquiry. Move towards purchase. We shape the journey around your business and the agreed build.
One team, from setup to pack-down
We arrive with the kit preconfigured to your requirements, install it and get it working. You can focus on your products and your customers.
Experience planning and creative direction, shaped around your products, audience and space.
Hardware, brand, campaign and product setup before we arrive.
On-site installation, testing and handover, ready for your team.
Optional event support, agreed around the activation you need.
Removal at the end, with insight and recommendations where included in scope.
Customisation Studio · Powered by Blueprint
Give customers a guided way to design, configure and order complex or made-to-order products. Make complicated choices feel clear, visual and enjoyable, at an event, in store or online.
We can connect the experience to the commerce journey that makes sense for your business, including purchase, appointment or quote-request options within the agreed scope.
Explore BlueprintLayout, dimensions, fabric, colour, legs and finish.
Metal, setting, stone and personalisation.
Colour, artwork, text and custom details.
Options, quantities and requirements, leading to a quote request.
Inside the experience
Our retail setup and demonstration equipment, photographed in use. The campaign images above illustrate how an activation could look in your space.
Your next retail moment
Tell us what you are launching, where it is happening and what you want customers to experience. We will help shape the right activation.
Talk to VS Labs