Built for Shopify
SmartAlt
How it works

Alt text that keeps pace with your catalogue

SmartAlt is an AI alt text generator that automatically creates keyword-rich, optimised alt tags for every product image. Detect and fix missing alt text across your entire catalogue in one click, then auto-generate alt text for new products instantly. Boost organic traffic with improved Google Images rankings, meet ADA and WCAG accessibility compliance, and ensure screen reader optimisation. AI trained for eCommerce: context-aware image SEO without manual work.

Key features

Bulk alt text generation

Generate alt text for product images across your catalogue in a single pass, making it easier to bring older catalogues up to standard.

Product data-driven descriptions

Alt text is generated using product titles and attributes, so each image reflects the item it represents, not a generic caption.

Automatic application across new images

Alt text is applied to new product images as they’re added, without additional setup.

"SmartAlt improves the quality of image descriptions and more importantly save so much time doing this in bulk"

Why SmartAlt

Built around product data

Alt text is created from your product titles and attributes, so each image is described using the same data your store runs on.

Meets WCAG accessibility standards

Alt text is structured to meet recognised accessibility requirements, supporting screen readers without additional work.

Kept up to date as guidelines evolve

SmartAlt is actively developed and supported by the team behind it, with ongoing updates to keep it compliant.

Install SmartAlt

Frequently asked questions

Find quick answers to common questions about SmartAlt

What does SmartAlt do?
SmartAlt uses AI and product context to generate product image alt text in bulk for SEO and accessibility, including ADA and WCAG-focused efforts.
Can it find images missing alt text?
Yes. SmartAlt detects missing alt text across your catalogue so you can see which images still need attention.
Can I generate alt text in bulk?
Yes. Generate keyword-aware descriptions from product data in bulk instead of writing alt text image by image.
Does it cover new product images automatically?
Yes. Auto Mode can apply alt text to new product images automatically so coverage keeps pace with your catalogue.
Is this for SEO, accessibility, or both?
Both. Descriptions support Google image SEO and screen reader users as part of wider ADA and WCAG accessibility work.
Can I track generation usage?
Yes. Track generation usage and see which images still need attention, all within Shopify.
Is there a free plan?
Yes. SmartAlt offers a free plan, as well as paid plans at $15/month, $30/month and $75/month (USD).

Flexible pricing plans

Choose a plan that grows with you.

Free

$0 /month
Get started

Included features:

  • 75 free generations
  • AI product image descriptions
  • Bulk alt text generation
  • Auto Mode for new product images
  • Generation usage tracking

Core

$15 /month
Get started

Included features:

  • 1,250 generations per month
  • All Free plan features
  • Bulk generation and Auto Mode
  • In-app chat and email support
  • Additional credits: 1.2¢ per generation

Growth

$30 /month
Get started

Included features:

  • 2,750 generations per month
  • All Core plan features
  • Bulk generation and Auto Mode
  • In-app chat and email support
  • Additional credits: 1.1¢ per generation

Premier

$75 /month
Get started

Included features:

  • 8,000 generations per month
  • All Growth plan features
  • Bulk generation and Auto Mode
  • In-app chat and email support
  • Additional credits: 1¢ per generation

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Fill missing image alt text for SEO and accessibility

Install SmartAlt via the Shopify App Store.

Install SmartAlt