Send a wishlist item added event to Mailchimp

How it works

This workflow runs when a shopper adds an item to a wishlist in Wysh. It immediately sends an Item added to wishlist event to Mailchimp.

The action maps the Shopify customer ID, the customer's last order ID and the saved product ID.

Before you start

• Install Shopify Flow, Wysh and the Mailchimp app.
• Connect Mailchimp directly to your Shopify store. No API key is required in the template.

Install the workflow

1. Download the ZIP and extract wysh_mailchimp_wishlist_item_added.flow.
2. In Shopify Flow, choose Import workflow.
3. Select the extracted .flow file.
4. Review the event name and customer, order and product mappings.
5. Save the workflow without switching it on.

Customise the workflow

The default event name is Item added to wishlist. Keep it or rename it to match your Mailchimp conventions.

The event is sent immediately. Add a wait step if you want Mailchimp to receive it later.

Enable and test

1. Use a test customer with a Mailchimp contact.
2. Add a product to My Wishlist or My Lists.
3. Confirm the Flow run completes and the event appears against the expected Mailchimp contact with the product ID.
4. Turn the workflow on only after the test succeeds.

Use the event in Mailchimp

Use the event to capture immediate product intent, build audience segments, score engagement or start a tailored Customer Journey.

Troubleshooting

• No event: confirm the Mailchimp connection and review the Flow run history.
• Missing product ID: confirm the product is available to Wysh and inspect the trigger output.
• Wrong event name: check the Shopify Flow action and the Mailchimp journey settings.