Send a wishlist item removed event to Mailchimp

How it works

This workflow runs when a shopper removes an item from a wishlist in Wysh. It immediately sends an Item removed from wishlist event to Mailchimp.

The action maps the Shopify customer ID, the customer's last order ID and the removed product ID.

Before you start

• Install Shopify Flow, Wysh and the Mailchimp app.
• Connect Mailchimp directly to your Shopify store. No API key is required in the template.

Install the workflow

1. Download the ZIP and extract wysh_mailchimp_wishlist_item_removed.flow.
2. In Shopify Flow, choose Import workflow.
3. Select the extracted .flow file.
4. Review the event name and customer, order and product mappings.
5. Save the workflow without switching it on.

Customise the workflow

The default event name is Item removed from wishlist. Keep it or rename it to match your Mailchimp conventions.

The event is sent immediately. Add a wait step only if your Mailchimp strategy needs a delay.

Enable and test

1. Use a test customer to add a product to a Wysh wishlist.
2. Remove the product from My Wishlist or My Lists.
3. Confirm the Flow run completes and the event appears against the expected Mailchimp contact with the product ID.
4. Turn the workflow on only after the test succeeds.

Use the event in Mailchimp

Use the event to refine preference segments, suppress removed products from reminder journeys, or measure changes in shopper intent.

Troubleshooting

• No event: confirm the Mailchimp connection and review the Flow run history.
• Missing product ID: confirm the product still exists and inspect the trigger output.
• Unexpected journey activity: check that Mailchimp uses the same event name as the Shopify Flow action.