Expose

Make your Shopify store easier for search engines and AI to understand

Install Expose

How it works

See which schema fields need attention

Search engines and AI tools need clear information about your products, business and content. Expose checks the structured data already on your store and builds Schema.org markup from your Shopify data. Run the Schema Builder to compare your existing and app-generated scores, see which fields are missing and decide where to focus. The scores measure structured-data completeness, so you can track progress as your information improves.

Expose site structure and navigation score with guidance to improve schema completeness.

Key features

See your starting point

Run the Schema Builder to compare the structured data already on your site with the schema Expose generates. See scores by content type and find the areas that need attention.

Add schema without editing your theme

Build structured data for your business, products, site navigation, FAQs and articles. Expose adds its markup through the app, so you can improve the information available without changing theme files.

Track schema completeness over time

Review missing fields and compare schema completeness scores after each builder run. Expose keeps earlier results so you can see how your structured data changes over time.

What does Expose do?

Expose checks your Shopify store’s structured data, highlights missing fields and builds Schema.org markup using your store data. It helps you compare your existing schema with the data the app generates.

What do the Expose scores measure?

Scores measure how complete the supported structured-data fields are. Run the Schema Builder and let it finish before using them as your baseline. They compare your existing site data with the schema generated by the app; they do not measure actual AI recommendations, rankings or sales.

Do I need to edit my Shopify theme?

No. Expose adds its structured data through the app without requiring edits to your theme files.

Which types of structured data does Expose support?

Supported types include organisation, website and breadcrumb information, products and product groups, FAQs and articles. What can be completed depends on the content and information available in your store.

Can I track changes over time?

Yes. Each Schema Builder run calculates fresh scores and retains earlier results, so you can follow changes in structured-data completeness.

How much does Expose cost?

Expose is currently free to install from the Shopify App Store.