Why Usage Caps Kill Retail Growth: The Freedom of Unlimited Wishlist Actions

Legacy wishlist apps frequently penalize success by basing their pricing on monthly action limits. Every single add, click, edit, or share counts against a strict volume ceiling. Viral marketing campaigns or seasonal holiday traffic spikes trigger unexpected overage fees or force expensive tier upgrades.

A Predictable Pricing Model

Wysh has completely eliminated action-based limits. Our pricing scales simply by the total number of active wishlists saved on your store, offering flat and predictable billing:

  • Free Plan: Up to 50 wishlists (Ideal for testing or new store launches).

  • Growth Plan ($10/month): Up to 5,000 wishlists.

  • Pro Plan ($25/month): Up to 25,000 wishlists.

  • Enterprise Plan ($100/month): Unlimited wishlists for high-volume brands.

Frictionless Historical Migration

The fear of losing historical intent data often prevents brands from leaving restrictive apps. Giving up years of saved lists damages retention and breaks active marketing profiles.

Wysh solves this with an automated migration pipeline:

  • High-Performance CSV Mappers: Safely extract, format, and port historical databases from platforms like Swym.

  • White-Glove Support: Our UK-based engineering team handles the technical data mapping and database validation for you.

  • Zero Disruption: The transition is completely invisible to your storefront shoppers.

End-User Storefront Experience

We map migrated wishlist data directly to Shopify’s native customer ID system.

Returning customers experience zero friction:

  • No secondary app accounts to create.

  • No new passwords to set up.

  • Historical wishlists and saved variants render on the page instantly upon normal account login.


Craig Busfield

by Craig Busfield

VP of Engineering

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